Leeway
HomeAboutCareersFree ResourceFree
Case StudiesContact
  1. Home
  2. /Case Studies
  3. /Elearning Platform Case Study

Leeway

Digital strategy and execution for B2B teams navigating growth, repositioning, and complex buying journeys.

Navigation

  • Home
  • About
  • Careers
  • Services
  • Case Studies
  • Contact

Free Resources

  • Leeway - Practical AI Adoption Framework
  • Leeway - AI Prompts for Operations
  • Free Consultation

Connect

  • info@leeway-im.com
  • WhatsApp
  • Instagram
  • Facebook
  • LinkedIn

Copyright 2026 LeeTech IM LTD. All rights reserved.

Software development and implementation for operational teams.

Cookies PolicyPrivacy PolicyData Protection Policy

Cookies keep this site running. We use essentials, plus optional analytics to see what's useful — your choice. Cookies Policy · Privacy Policy.

GDPR

Civil en Guide

An eLearning Business, Connected: Platform, ERP Store, and AI-Won Bids

How Leeway connected Civil en Guide's eLearning platform with an ERP-backed online store for their courses — and added an AI bidding agent so they win more eLearning tenders.

Ecosystem

eLearning platform + ERP-backed store

Commerce

Online enrollment, payment & billing

Growth engine

AI Agent for Bids

0

Connected systems

An eLearning platform, an ERP-backed store, and an AI bidding agent — working as one.

0%

Enrollment to invoice

Sign-up, payment, and billing handled end to end through the ERP.

0/7

Self-paced access

Pre-recorded courses available anytime, on any device.

0

Manual tender hunting

An AI agent scans and scores eLearning bids so the team pursues only the right ones.

The Opportunity

A learning business ready to scale.

Civil en Guide trains the next generation of engineers and architects. The goal was to sell and deliver courses online — and to win more of the eLearning work that comes through tenders.

Beyond the classroom

Civil en Guide was ready to grow past face-to-face teaching — without losing the operational structure behind it.

Sell, deliver, and bill in one flow

Course sales, enrollment, payment, and delivery needed to work as one connected operation, not a stack of disconnected tools.

Win more of the right work

Much of the available work comes through tenders. Civil en Guide wanted to win more eLearning bids — without drowning in manual tender hunting.

One Connected Ecosystem

Selling, delivering, and winning — in one system.

The store, the ERP, the eLearning platform, and the AI bidding agent are not separate projects. They work together as a single operating model for the business.

Online Store

eCommerce

ERP

Products & billing

eLearning

Course delivery

CRM & Sales

Follow-up

AI Bid Agent

New business

Civil en Guide

Learning business

1

Sell online

Courses are sold through an online store backed by the ERP, with eLearning products managed in one place.

2

Enroll & bill automatically

Enrollment, payment, and invoicing flow through the ERP — no manual back-office admin.

3

Deliver on the platform

Students access pre-recorded, self-paced courses anytime on the eLearning platform.

4

Win more bids with AI

An AI agent scans and scores eLearning tenders, feeding qualified new business into the pipeline.

Student learning online

Education & eLearning

Flexible, self-paced learning for careers in engineering and architecture.

Built to Grow

Reach up, overhead down.

Digital delivery and automated operations let Civil en Guide grow course volume without a matching rise in back-office effort.

Course reach over time

Indexed to launch (= 100). Online delivery lifts the ceiling on reach.

080160240320Launch+1 yr+2 yr+3 yr

Curve shape is illustrative — it reflects the move from classroom-limited reach to a scalable online model.

Before and after, at a glance

From classroom limits and manual admin to scalable, automated operations.

ReachSelf-paced & scalable
Before
Classroom
After
Online
Back-office adminBilling in-system
Before
Manual
After
Automated

Relative comparison for illustration — direction and scale reflect the reported shift to online delivery and automated operations.

Growth Engine

Winning more eLearning bids, with AI.

Leeway added an AI Agent for Bids to Civil en Guide's growth motion — scanning tenders around the clock, scoring each for fit, and surfacing only the eLearning bids worth pursuing.

EU & open-web tendersFit & risk scoringHuman-in-the-loopRuns 24/7
Explore the AI Agent for BidsWin more bids like this
1

Scan

The agent watches EU and open-web tenders around the clock for eLearning and training opportunities.

2

Score

Every notice is scored for fit and risk against what Civil en Guide actually delivers.

3

Shortlist

Only the bids worth pursuing are surfaced to the team — the noise is filtered out.

4

Bid

The team focuses its effort on winnable, well-matched eLearning tenders.

Operations That Scale

The everyday work, handled.

Behind the learning experience is an operating model built to run smoothly as demand grows — selling, enrolling, billing, and following up, all connected.

Online enrollment & payments

Students sign up and pay online; the ERP-backed store captures the order and starts the workflow automatically.

Automated billing & invoicing

Invoicing and billing run through the ERP, removing manual back-office work as volume grows.

Sales follow-up that converts

Leads and students are tracked in the CRM, so follow-up is timely and conversion improves.

Self-paced, on-demand delivery

Pre-recorded courses are delivered on the eLearning platform, available whenever students are ready.

Scales with demand

Digital delivery and automated operations let course volume grow without a matching rise in overhead.

Secure payments & access

Payments and student access are handled securely, keeping the learning business dependable as it grows.

Outcomes

One ecosystem, more wins.

Civil en Guide now sells, delivers, and bills its courses through one connected system — with an AI agent feeding more eLearning bids into the pipeline.

Courses sold online through an ERP-backed store

Enrollment, payment, and billing automated end to end

Flexible, self-paced delivery on the eLearning platform

Sales follow-up and customers connected in the CRM

More eLearning bids surfaced and won with the AI Agent for Bids

Work with Leeway

Ready to discuss your software requirements?

Whether it is an eLearning platform, an ERP-backed store, or an AI agent that wins you more bids — one team can design, build, and support it.

Contact usBack to case studies